London Northeast Rail has a new puppet mascot

By January 16, 2024 January 18th, 2024 No Comments

The London North Eastern Railway (LNER) dropped this new ad for their 2024 Freedom campaign in the United Kingdom about a week ago. Inspired by Fatboy Slim’s iconic video for “Weapon of Choice”, it marks the debut of Eleanor, LNER’s first ever brand mascot. Built by Talk To The Hand, Eleanor gets up to some pretty spiffy and technically complex full body puppet dancing in the spot thanks to the puppetry of Claire Roi Harvey, Ana Mator (Alicia Britt) and Iestyn Evans.

Nicely done! Looking forward to seeing more from this campaign.