I’d imagine there are a few marketing challenges inherent in trying to spread awareness of World Hepatitis Day (did you know that there is a World Hepatitis Day? I certainly didn’t). I’m not sure how you would choose get the word out, but I think you could do worse than hiring Lejo to bring to life lounge music by – and a apparently this is a real band – Richard Cheese and Lounge Against the Machine.
That’s exactly what the World Hepatitis Alliance choose to do for their global event this year. What do you think of how it turned out?
Via Scott Land.
