Commercials

A Monster of a Commercial

By October 16, 2012 November 2nd, 2014 No Comments

The Cold Monster™ (yes, they’re apparently trying to claim that as a trademark) was created for a new campaign for Zicam cold medication that’s built around the theme of “you don’t catch a cold, it catches you.” It’s a clever – if not entirely original – concept that’s executed really well thanks in no small part to a very impressive animatronic monster suit that was worn by Mark Smolinski and built and puppeteered by Legacy Effects.

Have a look behind the scenes:

More information is available on the Legacy Effects blog.

If you like this, be sure to check out more of Legacy’s fantastic animatronics work in The PuppetVision Archives.

Special thanks to Ron for sending this in!

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